Awards
Weekly Growth review · ISO week undefined · undefined undefined · undefined · Generated undefined
How often does a requirement end in a win — the outcome that proves the marketplace works and brings customers back?
Fact · Cause · Action
AI-generated — stub. Awards are thin but the trend is right — 15% of briefs win, up from 6% in April, at a shortening 14 days. The ceiling is upstream: too few briefs and too little fill mean few customers get the competing offers that make a confident award. The table is the read; validate each fact below.
| Section | Fact | Cause | Proposed action |
|---|---|---|---|
| Win rate | 15% of requirements end in an award — three wins on 20 briefs — up from 6% in April but still low. | Wins are throttled by thin volume and low fill: with half of briefs unsold, few customers get competing offers. Some awards may also close off-platform and go unrecorded. | Lift the rate by fixing clearing (more briefs, more bought), and instrument off-platform awards so the number isn't understated. |
| Time to award | 14 days from submit to award, improving from 18 but still slow for a customer waiting on a decision. | Thin proposals per brief mean fewer offers to compare, so the award decision drags. | Speed the matching so customers get their competing offers sooner; the lever is again clearing, not awards. |
Award rate vs target
This week. 15% of briefs won — up from 6% in April, but under the 25% target. The direction is encouraging; the level says most requirements still don't reach a confident award. · AI stub
Catalog Error: Table with name market_awards_kpi does not exist!
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LINE 4: from demo.market_awards_kpi order by week_start
^Wins vs the ceiling
This week. 20 requirements, 3 awards — wins are a thin slice of the briefs that land. The ceiling is volume: growing awards means growing and clearing demand, not wringing more from the handful we have. · AI stub
Catalog Error: Table with name market_awards_kpi does not exist!
Did you mean "main.pragma_database_list"?
LINE 5: from demo.market_awards_kpi order by week_start
^Value & speed
This week. £13,300 of contract value won and time-to-award down to 14 days — both moving the right way. As the briefs get bigger and matching gets quicker, each win is worth more and lands faster. · AI stub
Catalog Error: Table with name market_awards_kpi does not exist!
Did you mean "main.pragma_database_list"?
LINE 5: from demo.market_awards_kpi order by week_start
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