Composition
Weekly Growth review · ISO week undefined · undefined undefined · undefined · Generated undefined
What are customers actually asking for — how big, how many connections, and which products — and what does that mix tell us about where demand is heading?
Fact · Cause · Action
AI-generated — stub. The briefs are getting bigger and better — £4,400 average value, 18 connections — and the product mix is a live read on demand. The action here isn't to fix composition; it's to use it: point content at the categories rising, and warn supply about the demand coming. Opportunities, not fires.
| Section | Fact | Cause | Proposed action |
|---|---|---|---|
| Product-type mix | Mobile voice & data is 45% of briefs, but broadband/WAN carries the highest average value (£5,400) and data-only SIM & IoT are the fastest-rising categories. | Demand is broadening beyond core mobile into connectivity and IoT as we reach larger customers. | Feed the mix into the SEO roadmap (build pages for the rising categories) and brief supply so partners are ready to bid on them. |
| Size & scale | Average requirement value is up to £4,400 and connections to 18 — both climbing steadily since April. | We're attracting larger, multi-site customers as trust and content depth grow. | Make sure supply coverage matches the bigger briefs (see clearing coverage) so juicier requirements don't go unmatched. |
Requirement size & scale
This week. Both moving up together — £4,400 average value and 18 connections, the biggest briefs we've seen. Bigger requirements are juicier to partners and lift revenue per lead. · AI stub
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^Product-type mix
This week. Mobile voice & data still leads at nearly half, but connectivity (broadband/WAN) and data-only SIM together are a third — the categories to build content and supply around next. · AI stub
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^Product economics
This week. Volume and value diverge — mobile leads on count, broadband/WAN on value (£5,400). Worth weighting the SEO and supply push by value, not just volume. · AI stub
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^