Requirements · Overview
Weekly Growth review · ISO week undefined · undefined undefined · undefined · Generated undefined
Requirements are the point of the whole journey — a customer who's signed up is worth nothing until they submit a brief onto the marketplace. This page is about quality and volume: are people getting through the builder, and is what lands worth a partner's while. This week the build is leaking: 40 customers started a requirement but only 20 submitted — 50% completion, down from 69% in April — and the median build now takes 3.6 days. The briefs that do land are getting bigger (£4,400 average value, 18 connections), and the product mix is a demand signal worth mining for SEO. How much lands, then the shape of it, then what to worry about. Whether it then pays back is Market.
Primary metrics
Secondary metrics
What to be most concerned about
The briefs are good and getting bigger; the problem is half of builds never finish — the pipeline first.
| Where | Fact | Cause | Proposed action |
|---|---|---|---|
| Build pipeline | 40 builds started, 20 submitted — 50% completion, down from 69% in April — and the median build takes 3.6 days. | Customers stall inside the builder; a product step is heavy enough that half abandon before their brief reaches the marketplace. | Instrument the builder step-by-step, find the drop-off step, and trigger a build-resume nudge for anyone idle 48h. |
| Composition | Requirements are getting bigger — £4,400 ACV and 18 connections — and mobile voice & data is nearly half the mix. | Demand is skewing toward larger, higher-value briefs; the product-type mix is a live signal of what customers actually want. | Feed the mix into the SEO and paid roadmap (build pages for the products in demand) and to supply so partners are ready for them. |
The requirement chapters
| Chapter | This week | Status |
|---|---|---|
| Build pipeline | Completion down to 50%; time-to-requirement out to 3.6 days — half of builds abandoned. | Act |
| Composition | Bigger, juicier briefs — £4,400 ACV, 18 connections; mobile voice & data leads the mix. | On track |