Organic / SEO
Weekly Growth review · ISO week undefined · undefined undefined · undefined · Generated undefined
Is organic pulling its weight — how much requirement-building demand does SEO bring, at what effective cost, and which pages do the work?
Fact · Cause · Action
AI-generated — stub. Organic is the efficient engine — 23 sign-ups at ~£18 each, a third of paid's cost, and rising. It's under-invested relative to what it returns, and the landing-page mix points straight at where the next content should go. Opportunities, not fires.
| Section | Fact | Cause | Proposed action |
|---|---|---|---|
| Sign-ups & cost | Organic brings 23 sign-ups a week at ~£18 effective cost, versus paid's £58 CAC — and its cost is falling while paid's rises. | Product-intent pages are ranking and compounding; this is the cheapest requirement-building demand we have. | Shift marginal budget and effort from paid into SEO/content; it's the higher-return channel and under-fed. |
| Landing pages | /compare/business-mobile carries most of the volume and converts at 67% to a requirement, but data-only SIM and IoT — both rising in requirement composition — have thin coverage. | Content has followed mobile; the newer demand categories don't yet have ranking pages. | Build comparison/guide pages for the product types rising in requirement composition, so SEO follows demand. |
Sign-ups & effective cost
This week. The healthy shape — sign-ups rising to 23 while effective cost drifts down toward £18. This is the picture paid should look like and doesn't: volume and cost moving the right way together. · AI stub
Catalog Error: Table with name cust_organic_kpi does not exist!
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LINE 5: from demo.cust_organic_kpi order by week_start
^Organic funnel — sessions to requirement
This week. 1,560 sessions narrowing to 23 sign-ups and 14 requirements — organic converts to a built brief at more than double paid's rate, because the intent is already there when they land. · AI stub
Catalog Error: Table with name cust_organic_funnel does not exist!
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LINE 2: ... SELECT * FROM (select stage, count, ln(count) as size from demo.cust_organic_funnel order by stage_order
^Top landing pages
This week. Mobile comparison carries the channel and builds at 67%, but the newer demand — data-only SIM, IoT — is under-served by content even as those categories rise in the requirement mix. This table is the SEO roadmap. · AI stub
Catalog Error: Table with name cust_organic_pages does not exist!
Did you mean "information_schema.constraint_column_usage"?
LINE 4: from demo.cust_organic_pages order by sessions desc
^