Market · Overview
Weekly Growth review · ISO week undefined · undefined undefined · undefined · Generated undefined
Market is where demand behaves — where the requirements Customer produces get bought, clear against supply, and either pay back more than they cost or don't. This is the marketplace over Monday cornflakes, and this week it doesn't yet pay back: we spend about £75 to manufacture a requirement that earns £30 in lead sales, a return ratio of 0.41×. The cause is thinness on both counts — only ~half of requirements sell a single lead, and at 0.37 fresh briefs per active reseller there isn't enough demand to feed the resellers we've signed. The lever is more demand, not more spend. The scorecard, then how we got there, then the headline for each area.
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| Headline | This week | Status |
|---|
| Clearing | 0.37 requirements per active reseller and only ~half of briefs sell a single lead — oversupplied with resellers, short of demand. | Act |
| Profitability | £75 to produce a requirement, £30 back — return ratio 0.41×. Improving, but well below breakeven; the fix is demand, not spend. | Act |
| Proposal build | Skeleton branch — tracks purchase → proposal → customer: did the reseller work the lead we sold them? | Skeleton |
| Awards | Just 15% of requirements end in an award, at 14 days to award — the customer win that sustains demand is still thin. | Review |
← Weekly overview · Clearing overview →
