Customer · Overview
Weekly Growth review · ISO week undefined · undefined undefined · undefined · Generated undefined
The demand front page — how we win customers and what they build, over Monday cornflakes. Volume is landing: sign-ups beat target and organic now carries more than half the intake. The catch is the build: only half of sign-ups go on to submit a requirement, completion has slipped to 50% start-to-submit, and the median customer now takes 3.6 days to get a brief onto the marketplace. Whether that demand then pays back sits in Market; this page is about producing it. The scorecard, then how we got there, then the headline for each area.
Primary metrics
Big Value
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Catalog Error: Table with name customer_overview_kpi does not exist!
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LINE 6: from demo.customer_overview_kpi order by week_start
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Big Value
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Catalog Error: Table with name customer_overview_kpi does not exist!
Did you mean "information_schema.character_sets"?
LINE 6: from demo.customer_overview_kpi order by week_start
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Big Value
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Catalog Error: Table with name cust_requirements_kpi does not exist!
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LINE 5: from demo.cust_requirements_kpi order by week_start
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Big Value
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Catalog Error: Table with name customer_overview_kpi does not exist!
Did you mean "information_schema.character_sets"?
LINE 6: from demo.customer_overview_kpi order by week_start
^
Secondary metrics
Big Value
error
Catalog Error: Table with name customer_overview_kpi does not exist!
Did you mean "information_schema.character_sets"?
LINE 7: from demo.customer_overview_kpi order by week_start
^
Big Value
error
Catalog Error: Table with name customer_overview_kpi does not exist!
Did you mean "information_schema.character_sets"?
LINE 7: from demo.customer_overview_kpi order by week_start
^
Big Value
error
Catalog Error: Table with name customer_overview_kpi does not exist!
Did you mean "information_schema.character_sets"?
LINE 7: from demo.customer_overview_kpi order by week_start
^
Big Value
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Catalog Error: Table with name cust_acq_overview_kpi does not exist!
Did you mean "information_schema.check_constraints"?
LINE 4: from demo.cust_acq_overview_kpi order by week_start
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This week's headlines
| Headline | This week | Status |
|---|---|---|
| Acquisition | Sign-ups 41 vs 36 target — organic now 56% of intake — but paid CAC has drifted to £58. | Review |
| Requirements | 20 submitted vs 24 target; completion down to 50% and time-to-requirement out to 3.6 days — the build is where demand leaks. | Act |
| Market | The demand we do produce isn't paying back — only ~half of requirements sell a lead and the return ratio sits at 0.41×. | Act |